1968
The idea of Unreal Resorts is born on a chairlift in Aspen, as two friends dream about preserving the magic of ski culture.
Unreal Resorts was born from a passion for the golden age of skiing. We're not just another outdoor gear company - we're storytellers, nostalgia-seekers, and lovers of all things retro ski culture.
Our mission is to bring the spirit of 60s and 70s skiing to life through our curated collection of vintage-inspired gear, apparel, and decor. We believe that the joy of skiing isn't just about the sport itself, but about the entire experience - the fashion, the apres-ski culture, and the timeless style that defined an era.
The idea of Unreal Resorts is born on a chairlift in Aspen, as two friends dream about preserving the magic of ski culture.
Our founders begin collecting vintage ski posters and gear, laying the foundation for what would become Unreal Resorts.
Unreal Resorts opens its first physical store in a small mountain town, offering a carefully curated selection of retro-inspired ski merchandise.
We launch our online store, bringing the nostalgia of classic ski culture to enthusiasts around the world.
Unreal Resorts continues to grow, inspiring a new generation of skiers with the timeless style and spirit of skiing's golden age.